Business communication developing leaders for a networked world

McGraw-Hill US Higher Ed USE, 2017. ISBN. 1259898628, 9781259898624. Length. 1063 pages. Export Citation. BiBTeX EndNote RefMan. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook ...

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In Business Communication: Developing Leaders for a Networked World , Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the author communicates why credibility is essential to effective ...

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